BPA film Video vision Dave Smith, BPA head of public affairs and communications, reveals how a new project to explain our increasingly diverse role in society is reaching even more people The road is long, with many a winding turn so goes the song, and the words can be applied to parking, too. We all know the sector is undergoing a major transformation so how does the BPA ensure it stays relevant in a rapidly changing world where an estimated 38 million journeys are made every day in the UK alone? With each of those journeys beginning and ending at a parking space, the demand for parking management and the need to focus on giving the customer a memorable experience has never been greater. While the BPAs mission and vision have been well embedded for some time, the broad range of activities in which it is involved is not always obvious or well known to the outside world. The Associations inuence stretches far and wide, and its engagement with other organisations campaigning on key issues of importance and innovations to continually deliver excellence reaches well beyond parking. Getting animated Which leads me on to a new project. What The video demonstrates how our members are at the forefront of research and technological innovation, determined to help create a safer and less-congested world started as a desire to place the BPA at the heart of a changing and increasingly dynamic mobility landscape has evolved into an opportunity to challenge notions and change perceptions about what the BPA is, why it matters and how its members are making a difference. The medium is video more specically, animation. The viewer is taken on a 90-second journey, following a car as it encounters a number of scenarios in a changing landscape. The message is clear: effective parking management, aided by technology, helps motorists nd spaces more quickly and makes payments easier, creating seamless journeys that are less stressful. The video demonstrates how our members are at the forefront of research and technological innovation, determined to help create a safer and less-congested world. Campaigning to raise standards, assessing and auditing car parks, providing knowledge and guidance on topics such as electric vehicles, sustainability, accessibility these are all covered as we follow our car as it navigates its way through our modern world and onwards, into the future. The future is bright and, as we approach our 50th anniversary, it feels absolutely right to shout loud and proud about how the BPA and its members are making things better for the motorist. Look out for the new film coming to a screen near you soon and do share it far and wide, so more people know who we are and what we do. 40 britishparking.co.uk PN Nov19 pp40-41 Political Perspective and Members.indd 40 24/10/2019 12:29