Contents Issue 37 April 2022 20 World view Impact report Focus 09 Global round-up 20 Breaking down 40 Data analytics Including the prevention of neglected tropical diseases in Africa the barriers How language matters very much when it comes to international research projects 12 MRS annual conference A round-up of some of the keynote sessions that took place at the virtual Impact 2022 conference Features 30 Rightmove Discover how insight is helping the property website keep abreast of market changes 14 Outgoing & incoming MRS presidents Jan Gooding and Saj Arshad reflect on what their tenure in the role means to them 34 Warner Leisure Why the hotel operator is using research to find out exactly what its guests want from a short break Profile 16 Woman of substance Joanna Swash, group chief executive of outsourced comms provider Moneypenny 16 How data analysis can help women in business feel more satisfied with their careers 42 Science Can community policing principles transfer well to less developed nations? 50 Careers The benefits of mentoring are myriad, both for those who give advice and those who receive it 55 MRS The latest from the Market Research Society 58 In seven Bobby Duffy on how individuals often tend to misinterpret societal realities 4 Impact ISSUE 37 2022_pp4-5_contents.indd 4 30/03/2022 10:56