Insight & strategy Building blocks Rightmove is the UKs number one house-selling website and insight is increasingly helping it to maintain its position. Liam Kay examines how the company is keeping abreast of market changes B uying a house is the single most important purchase you will make and is a daunting task for many, from first-time buyers to housing market veterans. It is a purchase fraught with difficulty, from finding the right home and putting in a successful offer, to gaining a mortgage and completing the sale not to mention the multitude of costs associated with moving. The challenges have been heightened in recent years, as a housing supply crisis has been compounded by an acceleration in the market following the end of the first Covid-19 lockdown in July 2020. At that time, a government holiday on stamp duty tempted many to take the plunge and change home. UK house prices rose by more than 10% in 2021, to an average of 254,822, 30 Impact ISSUE 37 2022_pp30-33 I&S Rightmove.indd 30 30/03/2022 12:31