Contents Issue 31 October 2020 20 World view 09 Global round-up Including how an Australian study has found a causal link between female representation and financial er or ance rofi e 16 igh yer Starling Bank CEO Anne Boden talks about building a different type of bank Impact report 20 o unities Online research communities help businesses weave together a better understanding of people Features Focus 30 esco Naomi Kasolowsky talks about her teams work on keeping insight at the core of the supermarkets plans 34 38 44 ata analytics A data tool helping to address homelessness edia Research has helped the magazine publisher refine its tone o voice for the mass-market womens audience 10 usiness Is working with competitors good or bad for business? 46 cience Sense about Science director Tracey Brown on evidence and asking the right questions 52 areers KPMGs Olu Odubajo talks about reverse mentoring and accountability 59 MRS The latest from the Market Research Society, including virtual conferences 62 n even Margaret Heffernan on resilience and leadership 4 Impact ISSUE 31 20_pp4-5_contents.indd 4 18/09/2020 09:57