Contents #11 Contents MAY 2018 / issue 11 / AFRiCA weLcome to a worLD beyonD purchase What happens when purchasing is only the first phase in the consumer life-cycle? caught in the rush of the future Eight ways to build strong customer relations in a fast-changing world ignition Africa’s young people are fuelling an entertainment boom, Pizza Hut passes a milestone in sub-Saharan Africa, and expanding e-commerce on the continent shake it up African companies are turning the customer-brand relationship on its head weLLness for aLL Alex Butler, FCIM, shares his knowledge of healthcare marketing the puzzLe of personaLisation How data has transformed the craft of tailoring communications Data in perspective As GDPR comes into force, alternative views remain as to what it will mean for marketers cataLyst asks... Five marketers profile the needs of their future customers and how to engage them 5 in five Matthew Martin shares five insights on VR’s growth export reaDy PwC and CIM’s report into the future of export for UK marketers sociaL futures Elizabeth Knights-Ward from Hootsuite explains the real value of social platforms infographic With young people opting for newer platforms, is Facebook facing a midlife crisis? interview: Laura LinDsay Taking heritage brand Lonely Planet into the future the Lyst Three marketers on how to promote the customer within an organisation ffw How a high-definition future will affect consumer expectations in the coming years cim.co.uk/exchange