ignition africa in numbers Youth powers Africa’s digitisation As access to the internet increases across Africa, young people and entertainment channels will help drive revenue. % of the population that will be aged between 15 and 24 by 2030 Global brands for african shoppers Mall for Africa, the e-commerce and m-commerce platform for shoppers in Nigeria, Kenya, Ghana and Rwanda, has expanded to 11 new nations in Africa. The app will now be available in countries including Angola, Guinea, Botswana, Egypt, Senegal and Sierra Leone. The platform enables people in Africa to shop directly on foreign e-commerce sites, select whatever item they want, and buy it instantly online through its secure payment system. The item is then shipped directly to their home, or can be collected from local pickup stations. Chris Folayan, Chief Executive Officer of Mall for Africa, says current customers “love our platform” and the growth suggests African consumers are increasingly aware of, and happy to seek out, brands and retail opportunities beyond Africa itself. Africans aged 15-24 who have internet access Gaming revenues earned in 2017 in Egypt alone. Nigeria generated $168m, and South Africa $118m of the continent’s population has internet access people make use of its African music streaming platform Mdundo – 32% of whom are aged between 18 and 24 worth of additional revenue that will be generated by digital channels in Africa by 2026 customer loyalty wins in Ghana a good product or service wins customer loyalty. and in Ghana, customer loyalty wins, too. telecoms giant mtn has introduced a usage-based loyalty promotion where customers accrue points based on mobile phone network usage. the five- month ‘4G taking over’ campaign is aimed at showing the benefits of the service’s 4G mobile network. each month, points are earned against calls, text messaging and internet browsing, as well as mtn mobile money transactions. in the first month, four winners received a hyundai car, while others received smartphones and cash prizes. in the final month, the top prize will be a two-bedroom house in devtraco, tema. of Africa’s population is aged between 15 and 24 Pizza Hut African literacy project A bigger slice of the pizza After entering the African market less than four years ago, Pizza Hut recently opened its 100th restaurant in sub-Saharan Africa. A division of global giant Yum! Brands Inc., the franchise now trades in 13 sub-Saharan African countries, and has an additional 90 stores in Morocco, Egypt and Algeria. The brand sees Africa as an untapped opportunity. General manager of Pizza Hut Africa, Ewan Davenport, says that fast growth has been underpinned by a commitment to develop a strong local supply chain, as well as a quality, affordable product. Recently launched in South Africa, its online delivery service is set to be introduced across the rest of Africa in the near future. The company is also embarking upon an epic journey to launch the Pizza Hut African Literacy Project to drive literacy on the continent. Staff will be travelling more than 20,000km, across 14 countries, to deliver Pizza Hut ‘Red Reading’ Boxes to children who need them most. The boxes give children their own kit to get them really excited about reading. cim.co.uk/exchange video to exPAnd to tHis size