Contents Issue 43 October 2023 22 World View 09Global round-up From researching discrimination in cricket to a BBC media campaign tackling domestic violence in Zambia Profile 18Martin Talbot The CEO of the Official Charts on leadership, streaming and algorithms Impact report 22Future foresight How organisations can equip themselves for whats to come Features Focus 30Aston Martin The car maker uses research to understand a new type of luxury customer 34Haleon Insight is at the core of the consumer healthcare firms growth plans 34 40Business An IBM study on the factors driving executive decision-making 44Science Placing the product first makes TV ads more effective 55MRS The latest from the Market Research Society, including Jane Frosts column and forthcoming events 58In Seven The Alan Turing Institutes Dr Mhairi Aitken on how to build ethical AI 4 Impact ISSUE 43 2023_pp4-5_contents.indd 4 18/09/2023 16:24