Contents Issue 40 January 2023 22 World view Features Focus 09 Global round-up 30 Marks and Spencer 38 Business 16 10 years of Impact 34 LIV Golf From young peoples views on news to local and global brand tensions in Asia Reections on 10 trends that shaped the decade, and new voices share their hopes for the next 10 years Impact report 22 Researching humanity Savvy businesses are becoming increasingly human-centric, with research at the core Insight informed the retailers new customer view and campaign for clothing and home The controversial new golf brand needs research to help it shake up the status quo 16 Fiona Blades, of Mesh Experience, on the growth of owned brand channels 42 Data analytics Casting light on transport-based exclusion 46 Science Researchers dictionary to track threatening language online 55 MRS The latest from the Market Research Society, including CEO Jane Frosts column 58 In Seven Will Johnson, CEO of The Harris Poll, discusses trust in polling and US society 4 Impact ISSUE 40 2022_pp4-5_contents.indd 4 13/12/2022 10:39