Contents Issue 38 July 2022 20 World view Impact report Focus 09 Global round-up 20 Untethered times 40 Data analytics Features 42 Business Telling the story of female teenage Congolese refugees, eco-conscious shopping in China, political sensibilities across rural communities in Europe, and tackling online violence against women in Nepal How brands need to get clever to combat the cost-of-living crisis 30 HSBC A look at how the global bank is making use of insights to help it change focus 14 Spotlight An investigation into the combination of different research techniques being applied in the post-pandemic landscape 34 Tripadvisor Travel is back and the international review site is gearing up for a return to the new normal Profile 16 Interview Julie Abraham, chief executive, Richer Sounds, on successfully battling the perfect storm 16 An in-depth review of the say-do gap often found in research surveys How does a dearth of optimism impact on the financial future of brands? 50 Careers Burnout is common across the professional insights space, so its important to have a proper plan in place to prevent it 55 MRS The latest from the Market Research Society 58 In seven Dr Kenny Monrose discusses the biggest issues facing the UK criminal justice system 4 Impact ISSUE 38 2022_pp4-5_contents.indd 4 22/06/2022 14:38