Contents Issue 36 January 2022 18 World view Features Focus 09 Global round-up 28 PepsiCo 42 Business 32 RNIB 44 Business Including how research in Canada has highlighted the importance of supporting the care economy 14 Spotlight Looking at efforts to redefine the concept of the nationally representative sample Impact report 18 Its the taking part that counts Why the research industry must work to enhance the participant experience Using technology to advance the business benefits of insight The charity is harnessing the results of research to better understand the needs of those with visual impairments 36 The history of the data economy The fourth and final part of this series looks at the trends that will shape the future of the sector 14 How businesses can be better allies when it comes to diversity and inclusion Offline brands need to interact with audiences in the digital arena 46 Data analytics AIs critical role in creating human-centric insight 55 MRS The latest from the Market Research Society 58 In seven Sylvia Richardson on common misconceptions of statistics 4 Impact ISSUE 36 2022_pp4-5_contents.indd 4 08/12/2021 09:28