Contents Issue 32 January 2021 20 World view 09 Global round-up Insight from around the world, including BBC Media Actions radio programme research in Myanmar Spotlight 16 Cognitive dissonance The importance and challenge of addressing assumptions in research Impact report 20 Local and global How localised insight can allow for more detailed understanding in global projects Features Focus 30 N ational Trust 38 B usiness Insight is helping the charity to encourage us all to spend more time outdoors Research from Google explores the role of bias in the online customer journey 42 Data analytics 34 Dr Martens The iconic footwear brand is building a knowledge foundation to put its best foot forward 16 Analysing social data maps the unknowns in womens health 46 Science A bit of anxiety can aid purchase decisions 52 Careers Royal Holloways Niki Panteli on the glue that keeps virtual teams together 57 M RS The latest from the Market Research Society, including 2021 virtual events 62 In Seven National statistician Sir Ian Diamond on the role of data 4