review the panel, as well as different types of store assessing its membership for example, looking at We had a very strong purpose we whether there were anchored ourselves on our job and it was from the perspective of diversity and inclusion. different issues faced by very clear what we were there to do As product testing was not Tesco Express than Tesco possible, the team then used Metro to help the the panel differently, to companys leadership conduct research on peoples team make decisions on issues such as do. Going forward, that clarity and perceptions of what was important closing times. simplicity of the role of the team to them during the first months of Early on, Tesco formed a crossand keeping things simple was the pandemic. functional team that was focused incredibly helpful. While Tesco has a wide roster of singularly on understanding what Because people didnt have time to agencies, this panel is managed was happening with Covid-19, formed read everything there was an in-house by the team, meaning they of a mixture of analysts and research unbelievable amount of communication have quite a close relationship. We skills to assess the situation from it meant we had to sharpen the continued all of that because we want various perspectives. communication of our deliverables, key them to have a voice, says Kasolowsky. We almost became like a news desk, insights and recommendations, and For example, the panel provided insight says Kasolowsky. We moved to daily make them digestible for stakeholders. on what role value, price and insights sharing because we were I think well hold on to that. promotions played in the mindset of making decisions every hour about The communication between us was customers during lockdown. what needed to happen. also very strong. My teams are in a lot of Data both big and small is, of Are there any ways of working different countries and locations, but course, central to the work of the insight implemented during this period that when you are all virtual, it makes function. Kasolowskys team analyses Kasolowsky would like to take forward? everything very equal. data from the Clubcard scheme, for Simplicity both in terms of the teams example, and works closely with data purpose and in terms of output and Panel perceptions science and enterprise analytics teams communication are high on the list, uring the first few months of the within the business. Inclusion and she says. pandemic, the insight team needed to representation is also a priority, she We had a very strong purpose we press pause on the own-brand product says. We are trying to really get on top anchored ourselves on our job and it testing conducted within its continuous of the techniques and ways in which we was very clear what we were there to panel, and so it took the opportunity to 32 Impact ISSUE 31 20_pp30-33 I&S Tesco.indd 32 18/09/2020 11:46