In November 2022 we introduced the Bel Canto. Instantly making haute horology accessible. This subtly chiming timepiece caused a cacophony. And enormous demand. (The first 600 sold out in 8 hours.) Asked could we produce 5,000 annually, our Swiss CEO Jorg Bader Snr replied: No. But well find a way. Because that is our way. Today, our supply chain is as fit for purpose as the gear chain of the new Bel Canto Classic. Which features a dressed-up dial. A dialled-down handset. And a gorgeous guilloch finish, with a precision only achievable (and affordable) using a femto laser. Outward displays, we like to think, of inward grace. (Bel Can-)Do your research christopherward.com THE LOG Autumn 24 pp06-07 News.indd 6 13/11/2024 14:15