From the CEO Outcomes matter Ursula Bryan hopes that the stories in the latest ITN/IAM collaboration bring to life why outcomes really do matter to everyone in society The ITN/IAM programme explores organisations and projects that are not only committed to delivering on time and budget, but also, more importantly, to benefiting society Im always keen to hear from members or our wider asset management community, so please email me if there is anything you would like to discuss. his edition of Assets has energy as the theme, and it couldnt be more topical. Energy is pivotal in the worlds biggest challenges, and opportunities and the interdependency between energy and other sectors are ever-increasing. The articles in this edition give a window into asset managements huge role in supporting all sectors with these challenges and opportunities. Understanding and delivering outcomes for the end users and wider society from our asset management activities is key to positively impacting these challenges and opportunities. As you may have seen from our website and social media, we have partnered with ITN Business to produce a digital news-style programme highlighting the importance of starting with the end in mind when building infrastructure. We would be very interested in your feedback on the programme, so please watch and share with other people who you feel may find it interesting. The programme explores organisations and projects that are not only committed to delivering on time and budget, but also, more importantly, to benefiting society. Expert leaders from Microsoft, the United Nations, and the IAM discuss why organisations must think about the benefits to the end user and how the project will add value to the community before commencing a project, why this approach is so critical, and how they are applying this to their work. The full programme also includes reporter-led sponsored films from partners: BAM discussing how its work with client Network Rail, in the UK, has been focusing on collaboration, innovation and sustainability, to protect a critical rail link and a local town from rising sea levels and extreme weather. Burns & McDonnell demonstrating how it has teamed up with US energy provider Entergy to help prioritise its capital expenditure and reduce outages, so customers have energy when they need it most. Northern focusing on a train care centre near Leeds, in the UK, which is a strategically important asset undergoing major investment that embraces environmental and social responsibility to drive economic growth. Osmose explaining the work it does with its mobile asset assessment vehicles to scan for electrical faults before they become serious, enabling public safety risks to be addressed and reductions in power losses. UK Power Networks describing how it is using innovation to maximise existing electricity services and infrastructure to equitably deliver the net zero climate goal in the electric revolution in transportation and other sectors. We hope the stories in this programme bring to life for you why outcomes really do matter. We expect the topic of Why Outcomes Matter to feature across a range of IAM events and activities during the next year. We have set up a dedicated category on the IAM Discussion Forum and already have active discussions in progress. We would really value your thoughts and comments on this topic, so please join the discussion today. Finally, I wanted to say a massive thank you to all our volunteers for everything you do to contribute to taking the asset management discipline forward and to the success of the IAM. Every day, I have the honour and privilege to talk to our volunteers worldwide; the work you do is invaluable.