I N T E RV I E W Simone Percy, Managing Director of DASA In terms of the exchange of information, everybodys been totally open. Its been a real bonus to come out of this crisis having really pulled together as an industry A PEOPLE PERSON Simone Percy, Managing Director of Dubai-based DASA International Movers, has been an international transferee multiple times and has built up an enviable network during a people-centred career in and out of the moving industry. So she understands the value of strong relationships and working transparently with staff, customers, and other businesses to get the job done. Dominic Weaver reports S imone Percys passion for the moving industry very probably arises from the fact she has made a major international move on no fewer than six occasions during her life so far. She understands entirely what it is to be a transferee. Now based in Dubai for the third time, and recently appointed Managing Director of her familys business, DASA, Percy grew up in Abu Dhabi and has spent time working in Oman, the UK and Australia. Ive travelled all my life, says Percy. From going 38 FF298 AugSept20 pp38-41 Percy Interview.indd 38 to boarding school at the age of 10, getting on and off planes, I just got used to it. I am a third culture kid, and my kids are now second-generation, third culture kids. My daughter was born here and now lives and works in Australia, while my son is at uni in the UK. They will also get on a plane and go anywhere. However, having taken part in six significant moves with family members, pets and possessions, she concedes: Its hard work. Percy feels at home in Dubai. I can sit with every nationality, colour and creed it is the most WWW. F I D I . OR G 20/07/2020 16:08