Index Transforming Sony Japanese multinational Sony has transformed itself with an organisational rationalisation, product innovation, and a brand re-set that focuses on kando bringing the wow factor SONY HAD THREE MAJOR BUSINESSES Entertainment Electronics Financial services Four Number of consecutive years of losses reported by Sony in March 2012 Y128bn Sonys net loss in March 2014 -50% Sales value of its products in 2014 compared with sales value of six years earlier Y800bn Television sales losses over 10 years by 2014 The Strategy Deliver kando to Sonys customers