Boosting ethical farming in India In India, farm-to-retail food producer Wingreens is on a growth mission – and seeking, through a range of social initiatives, to deliver the message that it can retain its founding ethical credentials THE VISION “To marry the concepts of social good and environmental sustainability with high margins in the field of agriculture” Three-quarters of India’s families depend on rural incomes 3.5% Growth in agricultural cultivation per year since the 1990s 15% Agriculture’s share of India’s economy 195m Number of hectares under cultivation in India Source: bit.ly/2y77dbY 70% 770 m Proportion of the population that iive in rural areas 1.4% Growth in cereal yields each year since the 1990s 2tn* Value of India’s processed food market 20% Annual growth rate of India’s processed food segment Thyme Basil Lemongrass Peppermint Mint Lettuce Parsley Baby spinach Arugula THREEYEAR GROWTH IN PRODUCTS, RETAIL OUTLETS AND SALES Average selling price of dips, including garlic, peri peri, chipotle and rosemary hummus 600stores Source: bit.ly/2sRJY0A 3m Sales turnover in 2013 160m Sales turnover in 2016 3 years 5 to 39 Wingreens' growth in product lines in three years 20% to 300% The raise in yield as a result of modern farming interventions with local farmers brought by Wingreens 2017-18 (estimate) 86% 360 3,500 Goa 1,200 *Rupees. Source: bit.ly/2sRJY0A WINGREENS PRODUCES ALL INGREDIENTS FOR ITS PRODUCTS, INCLUDING: GROWTH IN EMPLOYEES Most employees are women from rural backgrounds. The 'Win' in Wingreens stands for Women's Initiative Network DELIVERING SUSTAINABLE FUTURES Index 200 Gross margin 77% 75 23 Number of Wingreens employees 2013–14 2013-14 71% Store count 680 Number of Wingreens employees in 2016–17 100,560 Estimated income boost for local farmers who work with Wingreens 95% market share Wingreens now has in fresh dipping sauces category 5 23 73 £8m CAPITAL SOUGHT TO EXPAND INTO 37 122 174 163 Revenue (in million) Number of employees Product range 39 160 18 Pasta sauces 680 742 68 WINGREENS KEY METRICS, 201314 TO 201718 2014-15 76% 2015-16 2016-17 84% NEXT STEPS: MORE PRODUCTS, MORE PLACES International pickles Beverages Goa Source: Harvard Business Review Kolkata Hyderabad cim.co.uk/exchange 25 65