Boosting the nations Pension Attention Working with our Ambassador, BAFTA award-winning grime artist Big Zuu, the #PensionAttention campaign has had a huge impact for savers: Weve reached an estimated 28 million people An estimated 19% of the population, or 12.7 million people, specifically recall seeing the campaign 91% of those then took action to engage with their pension as a result 60% of people had a conversation about pensions in the past three months an increase of 6% as a result of the campaign Weve already started work to deliver next years campaign; if youd like to be involved, get in touch at info@pensionattention.co.uk