. World view News, analysis and insights from around the globe, edited by Liam Kay 44% of the British public were more interested in watching womens football Half of respondents to an international survey agree womens sport should be highlighted more in the media following the Euros (p11) (p11) These ideas of femininity are liberating. They are telling me I can be myself (p12) It makes no sense to me any more to try to conform to expectations (p12) feel the pressure%#(% )*+,%-%)*+.%want to change the world/% ! #$%& ( 44% of young people in South Africa and Kenya want brands to help them achieve life goals (p10) (p10) 9 Impact ISSUE 39 2022_pp8-9_WV intro.indd 9 23/09/2022 12:42