World view Gender equality is not just a matter of fairness but a business imperative. The case is compelling more women as key decision-makers will deliver higher dividends for a company and its shareholders. (p10) Sponsor News, analysis and insights from around the globe, edited by Katie McQuater & Liam Kay Increasing female representation on the boards of Australian listed companies led to a 4.9% increase ($78.5m) in market value (p10) 75% of people in the UK watch crowdless football matches with artificial crowd sounds switched on (p14) 77% of Chinese people would like to buy more Chinese brands to show support after the pandemic (p15) Covid-19 provided an opportunity for many leading Chinese brands to outperform their western counterparts as they have strength in supply chain and consumer trust. (p15) For young people living in the UK and across Africa, there is widespread awareness of and sensitivity to the UKs position as a former colonial power. (p12) 9 Impact ISSUE 31 20_pp8-9_WV intro.indd 9 18/09/2020 10:02