Park life Science of compliance Alison Tooze argues that we should follow evidence-based models to ensure the right parking enforcements are employed ompliance means doing what you are required or expected to do. Often, this is influenced by social factors such as group pressure or societal norms but it can also be obtained through forms of coercion or imposing consequences for not complying. In our traffic and parking management world, compliance means getting people to park or drive where you want them to, to not park or drive where you dont want them to, to pay for parking when required, and not to overstay their welcome. Sounds simple C enough, and, fortunately, the majority of the motoring public complies, mostly because of social influences and consideration for others. Managing the minority, who need more persuasion, is challenging and requires an understanding of what lies behind their unwillingness to do as they are asked. Few scientific studies have been done into the causal factors involved in non-compliant parking behaviour, to determine optimal approaches to enforcement. The handful that do exist, however, broadly find that three key considerations strongly influence peoples decisions to comply with the rules or not. 47 PN May 2023 pp46-48 Park Life.indd 47 25/04/2023 11:37