Insight & strategy There are short-term decisions that can be made because we have data in real time, says Laville. We know how many people ordered chicken tikka masala in we have that level of detail. We can keep a live track on what is going on in the data, and we can react to that. Hall & Partners is Just Eats research agency of choice. It runs a brand tracker and knowledge-management platform, the Hub, which shares intelligence across the company in the form of short insight stories, highlighting peoples experience of the brand. Data collected by the company is also fed into the Hub, including brand experience data, information from of voice data, customer reactions, and comparisons with competitors. The data is gathered from multiple sources couriers, and employees to restaurant owners. The Hub is a public platform, so it cannot be used for commercially sensitive data, while the companys data warehouse and econometrics team analyses commercially sensitive data alongside this. Laville is particularly proud of the companys connected reviews work. This takes brand experience, commercial, restaurant partner insight, voice of the customer, and other data, and combines it in a single document to make it more easily encourage greater collaboration across the insight function. The future Last year, Just Eat Takeaway announced its intention to buy US food delivery expected to close later this year. The agreement would launch Just Eat in the US and create the worlds biggest this year quoted its chief executive, go all out to win the London fooddelivery market. The company has, admittedly, been 200 million worldwide, with gross Laville thinks the pandemic has been a catalyst for the industry. It is he states. It is very busy in terms of worth of learning in the space of months. It has brought a whole load of suppliers that would not have considered aggregators before, with lots of new restaurants on the platform. New supply means new riders and couriers. With increased demand, of course, comes issues with delivery times and customer care centres not responding as quickly as people would like. This has brought a whole host of challenges, and there have been times when the experience has not been up to our standards because we are having to cope with high demand. But we have up the pace. 36 Impact ISSUE 34 2021_pp34-37 I&S Just Eat.indd 36 18/06/2021 13:48