Contents Issue 33 April 2021 26 World View Features Focus 09 Global round-up 36 Mattel 48 Business With stories including millennials in Japan and helping address human trafficking in Europe Annual conference 16 Impact 2021 Highlights from the MRS annual conference 22 Good listener Samaritans Julie Bentley on mental health and collaboration Impact report 26 Understanding research modes The right mode is essential for good quality insight The toy company uses insight to understand the value of kids play 40 AA Research is informing the motoring associations road ahead 44 The history of the data economy The first of a series focuses on the birth of customer insight 22 Are UX, CX and market research converging? 54 Technology How social network analysis shines a light on conspiracy theories 56 Data analytics Jaguar Land Rovers use of AI in brand tracking 66 Careers Q&A with Shanice Mears, head of talent at The Elephant Room 71 MRS The latest from the Market Research Society 74 In Seven Sir Michael Marmot on the need to build back fairer 4 Impact ISSUE 33 2021_pp4-5_contents.indd 4 26/03/2021 09:37