Sponsor VistaJet Business aviation company VistaJet they have ever faced. strategy from marketing and model for private flights. By giving bread and butter. It has access to offers, and the customer aircraft around the globe on an have to give legally, or willingly, to launched in 2004, offering a new customers access to a fleet of hourly basis, it disrupted the then corporate model of leasing or owning jets. Now, though, it faces its biggest challenge and opportunity as the consumer and corporate travel markets face the most restrictive and testing conditions 24 First-party data is the companys many data points that customers get the luxury service for which they are paying. This is augmented by social listening and a CRM programme, as well as second- and third-party data. In the wake of Covid-19, the company is overhauling almost every aspect of its pre-pandemic advertising to CRM, the services it segmentations it targets. It has also commissioned Harris Interactive to carry out ongoing sentiment analysis in its biggest market, North America. Customers are talking to us about paying whatever it costs to be safe, said Matteo Atti, VistaJets marketing and innovation director. We need to see what is happening in the tension between fear and desire.