Contents Issue 29 April 2020 24 World view 09 Global round-up With stories including agricultural employment in the US and helping women escape poverty in Africa Annual conference 18 Impact 2020 All the highlights from the MRS annual conference held in London in March Impact report 24 Working together When automation is used in conjunction with human skills, the best insight is achieved 4 Features Focus 36 B T The telecoms group uses insight to connect the dots 42 Carlsberg The global brewer has changed the way it organises insight to better meet the businesss needs 48 M cCain Research is informing the brands family focused ads 10 52 B usiness A look at how employee ownership works 58 Data analytics Q&A with Ellis Parry, the ICOs data ethics adviser 62 Technology Connecting brainwaves to improve VR 68 Careers The three secrets of a good presentation 75 MRS The latest from the Market Research Society 78 In seven Liz Nelson on the value of market research