BPA campaigns Design for life From celebrating its 50th anniversary to creating new initiatives in response to changing behaviours brought about by the Covid-19 pandemic, its been a whirlwind year for the BPA and our members. What better way to reflect on some of what has been created and adopted than through the brilliant designs created by freelance designer Beth Cook to support and promote this work. We hope you enjoy seeing them. 2019 was the year the annual conference found its own visual identity (pictured left). The circular rippled logo is here to stay and was used in the 2020 design (right), adding an element of consistency. The accompanying imagery will continue to evolve year on year to keep the design fresh BRAVE NEW WORLD The British Parking Association is proud to present an event unlike any other during its 50-year history: its first online annual conference. Three days. Three internationally renowned keynote speakers. Three thought leadership workshops. The launch of three new initiatives. And three membership-led sessions exploring the new now and beyond. ITS NOT OK TO PARK WHERE ITS NOT OK TO PARK Take a virtual step, together, towards this Brave New World. #selfishparking 13 TH OCTOBER 2020 ITS NOT OKAY TO PARK: ETC. VENUES, ST. PAULS, LONDON OBSTRUCTING THE PAVEMENT ON OR BLOCKING SOMEONES DRIVEWAY IF THE LINES AND SIGNS SAY YOU CANT 15TH - 17TH SEPTEMBER 2020 REGISTER NOW AT www.britishparking.co.uk BE KIND, PARK WITH OTHERS IN MIND BPA Conference_LGA Advert.indd 1 REGISTER NOW AT www.britishparking.co.uk 12/08/2020 11:39 #selfishparking IN A DESIGNATED BAY YOU ARE NOT ELIGIBLE TO USE TAKING UP MORE THAN ONE SPACE Our 50th logo needed to be distinguishable with a contemporary feel, but without being overly fussy. This clever design even emulates a road ITS NOT OKAY TO PARK: AND PLEASE DONT SIT WITH YOUR ENGINE RUNNING! OBSTRUCTING THE PAVEMENT ON OR BLOCKING SOMEONES DRIVEWAY RESPECT OTHERS // THINK BEFORE YOU PARK // DONT BE SELFISH IF THE LINES AND SIGNS SAY YOU CANT IN A DESIGNATED BAY YOU ARE NOT ELIGIBLE TO USE TAKING UP MORE THAN ONE SPACE AND PLEASE DONT SIT WITH YOUR ENGINE RUNNING! 0376 BPA Selfish Parker Campaign AW.indd 3 15/09/2020 15:03 RESPECT OTHERS // THINK BEFORE YOU PARK // DONT BE SELFISH 0376 BPA Selfish Parker Campaign AW.indd 2 15/09/2020 15:03 Our selfish parker campaign needed something vibrant and striking without compromising on clarity. We think youll agree these posters fit the bill! 48 britishparking.co.uk PN Dec 2020 pp48-49 logos.indd 48 23/11/2020 13:28