F ID I AC A D E M Y REBRAND REFLECTS CHANGING LANDSCAPE After three decades providing well-respected, industry-leading training and development for members of the international moving and relocation industry, the FIDI Academy is rebranding to reflect the diversification of the global business. Chantal Fera, Academy Manager, reports T he FIDI Academy has become a key pillar in the FIDI environment over the past 30 years, and its long track record of enthusiastic and loyal students are proof of its ongoing success. Our international moving and relocation world has changed massively during this time, as have our FIDIaliated companies. Nowadays, the relocation process is no longer just about moving HHGs. It is about moving lives. An international relocation is one of the most emotional and life-changing events in a persons life; to avoid painful and costly failures, every step of the way FIDIs recent EiM seminar held in Seoul in 2019 PRESENTING THE NEW FIDI ACADEMY LOGO l The FIDI red colour signifies power, determination, action and strength l The graduation cap symbolises the learning, knowledge element of the Academy l The distinctive FIDI checkmark ties the FIDI Academy to the FIDI environment, but also symbolises achievement, completion, approval and choice 70 FF300 DecJan21 pp70-72 FIDI Academy.indd 70 has to be taken care of with professionalism, empathy and a thorough understanding of the implications for everybody involved. To support this shift, the Academy has undergone some deep changes too, in format, content and strategic focus and we felt that its visual identity needed to reflect this. WE TURN YOUR VALUED EMPLOYEES INTO SERVICE CHAMPIONS Thanks to our expertise and authority in our industry, and the large team of industry experts we can rely on, the FIDI Academy courses give you access to: l global mobility knowledge and industry cases l an international active network l theoretical and practical training through innovative and qualitative courses in a variety of flexible formats l globally recognised accreditation and continuous sta development We have widened our portfolio of courses beyond the purely operational side of international moving, to include aspects of destination service management, risk management, customer service, and many more, catering for the needs of multitalented relocation specialists and managers. We have also created flexible, online modules and webinars, so that your teams can access the courses whenever and from wherever suits them best. The COVID-19 pandemic has, yet again, underlined the importance of ongoing training of your sta for sta retention, customer relations and to gain and maintain a competitive edge. So make sure to use our courses, as part of your exclusive FIDI membership advantage. And show your FIDI Academy certificates and company achievements proudly on social media, your website, and when approaching clients. Because clients know that a company who puts value in its sta will put value in its services and we are here to turn your company into quality service champions! l Find more information about the FIDI Academy on our website, and contact us if you have questions about how to use your certification and achievements at academy@fidi.org WW W. F I D I FOC U S . OR G 24/11/2020 15:33