CI T Y O N T H E MOVE SO PAULO PULLS NO PUNCHES It is the largest city in Latin America, a cosmopolitan melting pot with a thriving economy, home to an array of sporting legends, and the biggest mecca for Portuguese speakers on the planet. Life as an international mover in So Paulo, Brazil, is no walk in the park , but there are plenty of reasons for residents and expats to look ahead with optimism. By Andrew Bennett I t may not have the tourist appeal of its more famous sister city Rio de Janeiro, but with its status as a major business hub not just for Brazil, but for the whole of Latin America and a population of more than 10 million people, So Paulo takes some beating. Put simply, if youre serious about doing business in Latin America, you need to be here. The international moving industry is no exception, and its work over the years has helped underpin So Paulos economic success. Eight FIDI-affiliated moving companies have carved out a presence in this mega city, an impressive feat given the tough levels of competition and the unique challenges that operating in Latin America brings. So Paulo is the economic capital of Brazil and Latin America. Most large global and regional companies are based in So Paulo and, consequently, we have a large contingent of expatriates, which always guarantees a high demand for international moves, says 64 FF296 AprMay20 pp64-75 Sao Paolo.indd 64 WW W. F I D I FOC U S . OR G 31/03/2020 09:02