O PI N I O N From paper to iPad digitising the moving process Digital technology is set to change almost every facet of the moving business. Siddharth Mohan, CEO and co-founder of Yembo, and Mark Olsen, President and CEO of Parsifal Corporation, give their views of some of the most far-reaching developments ahead What is digital transformation? By Siddharth Mohan, CEO and co-founder of Yembo SIDDHARTH MOHAN ,CEO AND CO-FOUNDER OF YEMBO Companies around the globe are embracing digital transformation, suggesting that it is the holy grail to future competitiveness. Digital transformation can be simply defined as the use of digital technologies to solve business problems. In reality, it is so much more than this. It is the gateway to transforming business opportunities, operational hurdles, employee satisfaction, and the customer experience. How is this possible? Digital technologies have become pervasive. Anyone with a smartphone has access to a high-resolution video camera, 4G wireless speeds, ubiquitous Wi-Fi networks, high-speed processors, voice, text, and myriad applications all put to use throughout the day, every day. What really tips the scale in favour of businesses adopting digital transformation are new technologies that have matured and are now WW W. F I D I. O R G FF296 AprMay20 pp36-43 Tech.indd 37 scalable for commercial applications, including hybrid cloud computing, cloud storage, artificial intelligence/machine learning, and computer vision. Is this a fad? Digital transformation technologies are being adopted by enterprise technology companies to spur tremendous gains in business productivity and competitiveness. Innovative solutions for rethinking the customer experience, enabling remote workforces, implementing predictive modelling and maintenance, driving recommendation engines, and connecting with prospects and customers are making it easier than ever for businesses of all sizes and in all industries to make substantial and lasting changes. Better, faster, cheaper. Goals include: removing barriers created by legacy business systems; reducing operational 37 31/03/2020 08:51