Index Facebooks midlife crisis After the recent revelations and with a younger generation opting for newer social platforms such as Instagram and Snapchat, is Facebook heading for a midlife crisis? SOCIAL MEDIA IS PEAKING WHO ARE THEY? % of US adults who use... 75 gen z 24 years old and Source: bit.ly/2CFohm9 younger 50 25 1.4bn 500m 187m 330m total daily active users facebook 0 2013 2014 2015 2016 2017 facebook pinterest instagram linkedin twitter Snapchat youtube whatsapp 2018 total daily active users instagram total monthly active users* twitter total daily active users Snapchat Source: pewrsr.ch/2jmwndT millennials 25+ *Only data available Source: bit.ly/2CFohm9 M E S S A G I N G P L AT F O R M S A R E I N C R E A S I N G LY P O P U L A R Messaging apps are popular with younger smartphone users Frequency of user across social media sites (%) messaging apps auto-delete apps anonymous apps total 29% 24% 5% men women 31% 27% 24% 23% 4% 7% 18-29 30-49 50+ 42% 29% 19% 56% 13% 9% 10% 6% <1 high school or less Some college college+ 28% 25% 33% 24% 27% 21% 5% 8% 4% less than $50k/year $50,000+ 28% 29% 27% 22% 5% 6% facebook Snapchat instagram twitter youtube 0 10 20 30 40 daily 69 % 50 60 weekly 70 80 90 100 Source: pewrsr.ch/2fIeTTY less often The proportion of mobile-app time 18 to 34-yearolds spend on Facebook 18 % 11 % Messenger 11 % WhatsApp Instagram Source: bit.ly/2vC9rtf T H E P R O B L E M ? T H E YO U N G A R E N O T H E L P I N G T O G R O W FA C E B O O K S U S E R B A S E One million 50m fewer users in 2017 Number of total daily Facebook users in N America is down to 184m from 185m 21% Reduction in number of minutes spent on Facebook every day 7% Decline in original sharing, or personal updates, from its monthly active users Amount of time under-25s spend on tablets Without the personal updates, Facebook becomes a glorified, $327bn content-recommendation engine Fortune.com Sources: bit.ly/2CFohm9; for.tn/1RUKT3b T H E YO U N G P R E F E R I N S TA G R A M , S N A P C H AT A N D A M A Z O N Snapchat share price since March 2017 uSd 28 Kylie Jenner s tweet critical of Snapchat allegedly wipes $1.3bn off social channel s value 25 1.6m Number of users younger than 24 added to Instagram in 2018 24 22 Sales up 72% 20 18 The higher the frequency of Instagram use, the younger the users 16 Source: bit.ly/2sN1pBA 14 1.9m 12 Users added to Snapchat in 2018 Shares down 17% after disappointing results Snapchat shares debut on Wall Street 10 mar 2017 may jul Sep nov jan 2018 feb T H E E VO L U T I O N O F S O C I A L M E D I A I S N T OV E R % of US smartphone users aged 18-34 who can t go without the following apps Amazon 35% Gmail 30% Facebook 29% Messenger 18% YouTube 16% Google Maps 14% Google Search 11% Apple App Store 11% WhatsApp 11% Instagram 11% 8% Alleged drop in Snapchat s stock price at the news that Kylie Jenner will no longer use the app because of a redesign that prioritised ads $637.8m Snapchat CEO Evan Spiegels pay for 2017 Source: bit.ly/2DwWQvA cim.co.uk/exchange