ignition soundbytes Quotes of the quarter Sources: marketingweek.com; campaignindia.com; warc.com; cmo.com; telegraph.com; businessinsider.com; fastcompany.com Marketing and business insights that have caught our attention in the past few months More focus on the customer, more focus on innovation At John Lewis, chairman Charlie Mayfield says that in online and bricks and mortar, the retailers focus will be on improving customer loyalty Marketers have to make choices. You cannot do everything for every single customer. The definition of strategy is what you dont do As marketing moves beyond selling stuff, Lindsay Pattison, chief transformation officer at GroupM, wonders where strategy will set its limits To the core of my body, I swear on my fathers grave, its not a priority... Im not saying it wont be a workstream in the future, but at the moment it is not in our workspace John Krafcik, chief exec of Waymo, Googles driverless car sister company, says harvesting customer data is not in its plans. currently... The Millennials Party employees at the new Indonesian Solidarity Party (PSI) converse in youthspeak and wear the latest trends. It has been launched to offer young voters an alternative to more mainstream traditional parties Its the coming of age of the purpose-driven consumer and the purposedriven brand There is nothing faddish about purpose The moment we are in is not just a seismic shift in marketing. Its a seismic shift in business Freya Williams, of consultants Futerra North America, argues that having a purpose is the way to reach future consumers cim.co.uk/exchange Half of the brands sales now come from millennials Affordable accessories targeted at young consumers are powering luxury brand Gucci, reports Fast Company magazine We believe the experience age is defined by greater complexity, omnichannel being the only channel, technology becoming more human and, in turn, brands being more important than ever and our experiences becoming more personal Alex Craddock, HPs global head of marketing for personal systems, says modern marketing needs the human touch Strip away anything that doesnt add to creative output Marc Pritchard, chief brand officer at P&G, says that marketing needs to throw resources at creative talent