Contents Contents #11 MAY 2018 / issue 11 / UK & INTERNATIONAL Welcome to a world beyond purchase caught in the rush of the future What happens when purchasing is only the first phase in the consumer life-cycle? Eight ways to build strong customer relations in a fast-changing world ignition Data in perspective Social futures Brands prepare for GDPR, Adobe unveils the findings of content research, and how Amazon carved a slice of the Great British Bake Off As GDPR comes into force, alternative views remain as to what it will mean for marketers preaching to the converted catalyst asks... How marketers must balance the need for conversions against building long-term relationships Wellness for all Alex Butler, FCIM, shares his knowledge of healthcare marketing The puzzle of personalisation How data has transformed the craft of tailoring communications Elizabeth Knights-Ward from Hootsuite explains the real value of social platforms infographic With young people opting for newer platforms, is Facebook facing a midlife crisis? Five marketers profile the needs of their future customers and how to engage them 5 in Five interview: Laura Lindsay Matthew Martin shares five insights on VRs growth Taking heritage brand Lonely Planet into the future export ready The Lyst FFW PwC and CIMs report into the future of export for UK marketers Three marketers on how to promote the customer within an organisation How a high-definition future will affect consumer expectations in the coming years cim.co.uk/exchange