Contents Contents #11 MAY 2018 / issue 11 / asia pacific Welcome to a world beyond purchase caught in the rush of the future What happens when purchasing is only the first phase in the consumer life-cycle? Eight ways to build strong customer relations in a fast-changing world ignition Data in perspective Social futures Young adults are powering the Asian gig economy, an online mall with its own cryptocurrency, and AI-powered shopping trolleys As GDPR comes into force, alternative views remain as to what it will mean for marketers Beyond Content catalyst asks... Consumers of the future will demand better and more holistic brand experiences Five marketers profile the needs of their future customers and how to engage them Wellness for all 5 in Five interview: Laura Lindsay Matthew Martin shares five insights on VRs growth Taking heritage brand Lonely Planet into the future export ready The Lyst FFW PwC and CIMs report into the future of export for UK marketers Three marketers on how to promote the customer within an organisation How a high-definition future will affect consumer expectations in the coming years Alex Butler, FCIM, shares his knowledge of healthcare marketing The puzzle of personalisation How data has transformed the craft of tailoring communications Elizabeth Knights-Ward from Hootsuite explains the real value of social platforms cim.co.uk/exchange infographic Luxury is in fashion for the next generation of Chinese