How customers purchase products DISTRIBUTION OF PERSONAL LINES, GENERAL INSURANCE The relative simplicity of some household insurance products means that consumers are more likely to purchase them directly than they are longer-term insurance products. Over half of personal motor insurance (60%) and nearly a third of personal property insurance (33%) is purchased directly by consumers* Utilities etailers A inity grou s Independent intermediaries 7% 35% 47% Direct 3% 8% Company agents Banks/Building societies DISTRIBUTION OF LONG-TERM PRODUCTS, BY ADVICE CHANNEL Long-term savings and investment products tend to be taken out with advice. 86% of new premiums (APE**) for a pension, protection or other long-term insurance product had some form of advice. Non-advised 14% 72% 14% Restricted Independent ABI Members manage 1.7trn of invested assets as part of their businesses and on behalf of customers. CHART OF INVESTED ASSETS BY ASSET CLASS 100% 90% 80% 70% 60% 50% 40% 30% 20% Public Sector Debt Securities Private Sector Debt Securities UK Equity Overseas Equity *sales via price comparison websites can appear in direct or intermediated channels, depending on the nature of the sale. **Annual Premium Equivalent 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 0% 2010 10% Property Unit Trusts Other